Don’t you hate it when you can’t find something?

…And that something is a song, commercial, image, etc? I just randomly remembered this really old commercial I saw (like 4+ years ago). It was either a Nike or Adidas commercial. There’s this female martial arts instructor teaching her students and you see them sparring and what typically looks like an martial arts setting. Then you see her dismissing her students for the day, and she goes to the locker room and changes into her street clothes. In the final 3-4 seconds, you see her stepping outside the building, and you realize that she’s using one of those sticks that blind people use to survey the ground in front of them. It was an incredibly powerful commercial, with no music, no special effects, no sweeping cineamatography, no nothing. Very simple, and very effective.

Packaging: 2 blunders to avoid

OK, I was just eating some Wendy’s and browsed around the packaging like I always do, and I noticed a huge mistake. Notice that on the front Wendy’s does a fairly good job of making it known what’s in the bag, but on the other 3 sides, there’s absolutely zero branding going on. Maybe they decided to save a little on ink printing or something. But it’s important that Wendy’s is at least recognizable on the two bigger surface areas, and ideally on all four sides. Remember, just the presence of packaging is advertising, so the more angles that people can recognize your brand, the better.

The second set of images below that is perhaps an even great blunder. Louis Vuitton is long known for its monogram canvas pattern that is traditionally printed on brown-colored material, and thus it would make sense for them to use a signature brown bag (although the logotype should pop out a little more). But then there’s Gucci, who somehow came up with their own very similar brown bags with relatively the same logotype placement as Louis Vuitton. This is a huge fuck up, and a little surprising coming from such a prestigous fashion house. Gucci might as well be advertising for Louis Vuitton.